Like Clockwork

Extra-sensory perception (see Food Retailers Capitalize on Resolution Marketing; What else is new?, January 8). Supermarket News is touting SuperBowl oriented promotional activity, as is the tradition in the Grocery Retail press every January. We GET IT. The Super Bowl is a MAJOR EVENT TO ORIENT MARKETING AND MERCHANDISING ACTIVITY AROUND WITH A PARTICULAR FOCUS ON THOSE PRODUCTS WITH THE MOST POTENTIAL TO EXPERIENCE EVENT RELATED LIFT. I don’t care how many flavors of wings Kowalski’s Deli has; I want relevant, interesting information about innovative and unique merchandising, etc.

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