The Tale of Food Lion and the Low Sugar Cereal

Food Lion is introducing a private-label, low sugar cereal called “Good 4 Kids,” presumably named as such to take advantage of kids hatred of grammar in order to circumvent their love of sugar (high fructose or otherwise).

The question is, who is the supplier? Ralston-Purina or Malt-o-Meal? You’d think Ralston would have exercised this idea in their Post brand first, unless this is a clever private label pilot to see if the concept has legs.

Either way, if this low sugar children’s cereal becomes successful, expect to see private label iterations in every supermarket chain by year end.

From Supermarket News.

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