Food Retailers Capitalize on Resolution Marketing; What else is new?

Its January again, and that means its time for the cabal of Grocery Retail journalist outlets to highlight merchandising and promotions aimed at New Years resolution-ists. This is getting a little old.

Supermarket News has been around how long? And they still think this is news?

I can’t wait to hear about all the exciting Super… ahem… Big Game themed promotional activity this year.

*cough*wings*cough*potato chips*end cough*

Maybe retailers should make private label a part of these promotions, thus increasing their PL penetration and category grosses? Duh.

This would make a good “white paper.”

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One response to “Food Retailers Capitalize on Resolution Marketing; What else is new?

  1. Pingback: Like Clockwork « The Market Basket Report

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